From problem framing to pixel-perfect delivery.
I work as a product designer, not only a screen designer — balancing business goals, usability, information architecture and scalable UI.
INDIA-BASED / AVAILABLE WORLDWIDE
PRODUCT STRATEGY / INTERFACES / DESIGN SYSTEMS
Product Designer, UI/UX, Web & Digital Experiences.
I'm Ankit Sethiya, an India-based freelance product designer and UI/UX consultant working with clients worldwide. I design digital products, apps, websites, dashboards, graphics and print materials, and build responsive front-end interfaces with HTML and CSS. Available for freelance, contract, remote and full-time opportunities.
FIGMA / CANVAS 01 100%
+
AUTO LAYOUT / ON
COMPONENTS / 48
PRODUCT EXPERIENCE
Ship product flows that feel simple.
USER FLOW
06 step funnel
DESIGN SYSTEM
Buttons / Inputs / Tables
MICRO INTERACTIONS
Hover • State • Motion
PRODUCT SCORE
94%
DESIGN → PROTOTYPE → SHIP
COMPONENT LIBRARY LIVE
Available for startups, brands, product teams and overseas clients.
Working from India with a process designed for remote collaboration and smooth async feedback.
View my design work
on Behance & Dribbble.
My detailed portfolio gallery is being refreshed. In the meantime, explore projects, visual concepts and UI explorations directly on my design profiles.
End-to-end product work
beyond gallery shots.
Explore nine product design projects covering recruitment, career websites, workforce management, resume creation, team performance, equity, messaging, payroll and e-signatures. Open a project to explore its UX approach, key screens and design decisions.
HIRING PLATFORM01
Hikara
Hiring forms, candidate review, workspace access, bulk actions and end-to-end hiring funnel design.
RESUME EXPERIENCE02
OHO Resume
Resume building, template selection, content editing flow and conversion-first onboarding experience.
PRODUCT MODULE03
Beavo
Employee feedback and goal management, from pulse surveys and team insights to blockers, timelines and action tracking.
HR / FINTECH04
ESOP
Equity-management information architecture, user dashboards, breakdown charts and structured data display.
COMMUNICATION UX05
Talk Messenger
Messaging threads, response states, attachment handling and interaction patterns for communication-heavy products.
OPERATIONS PRODUCT06
Payroll
Payroll and HR operations across pay runs, employee records, approval flows and payslip reporting.
OPERATIONS PRODUCT07
SignYourDox
Digital document signing with recipient setup, signing order, secure access codes, templates and envelope tracking.
CAREERS WEB EXPERIENCE08
Swiggy Careers
Careers website experience focused on employer branding, job discovery, career pathways and candidate journeys.
WORKFORCE PLATFORM WEBSITE09
BetterPlace
Workforce technology website bringing hire-to-retire services, platform capabilities and enterprise solutions together.
Research-led decisions.
System-led execution.
My product design process is centered around understanding users, shaping flows, validating ideas and delivering developer-ready systems.
PRODUCT DESIGN LOOPDISCOVER → DEFINE → DESIGN → REFINE
01Discover
Goals, audience, problems, context
02Define
Information architecture, user journeys
03Design
Wireframes, UI, prototype, design system
04Refine
Feedback, testing, iteration, handoff
Products work best when desirability, viability and feasibility align.
User needsDesirability
Business goalsViability
Technical realityFeasibility
Thoughtful UX.
Business-minded design.
Purposeful digital experiences where visual clarity, usability, and product thinking meet.
HELLO, I'M ANKIT SETHIYA ✳
Turning complex ideas into simple, meaningful digital experiences.
I’m an India-based freelance product designer and Adobe-certified UI/UX designer with 12+ years of experience across product interfaces, websites, mobile applications and digital design. My work spans UX research and flows, Figma prototypes, design systems, graphics, print creatives and HTML/CSS handoff. I collaborate remotely with global businesses, agencies and teams on freelance, contract and full-time roles.
From user journeys and wireframes to high-fidelity Figma designs, prototypes, design systems and developer handoff, I enjoy building usable products with clear visual identities. I collaborate with startups, product teams and global businesses across India and overseas.
Let's create something together ↗Years across user experience, interface design and visual craft.
01 / Understand02 / Simplify03 / Prototype04 / Deliver
Built on years of design craft
and hands-on execution.
Experience and skills adapted from the original ankitsethiya.com profile: 12+ years of work spanning UI design, UX, web design, mobile experiences and product-focused visual systems.
2024 — Present
Truemeds · Design Consultant
Providing ongoing product and UX/UI design consulting support, translating business requirements into clear interfaces, digital experiences and design deliverables.
2019 — Present
Swiggy · Design Consultant
Collaborating with Swiggy as an ongoing design consultant, supporting interface design and visual communication needs with practical, user-focused solutions.
2010 — 2011
Mosaic India Pvt. Ltd.
Started as a UI designer and built a foundation in visual interface design.
2011 — 2012
Winstone Jeans
Worked as a UI engineer and deepened implementation understanding.
2012 — 2013
Neebal Tech Pvt. Ltd.
Worked on UI engineering and digital product interfaces.
2013 — 2014
Firstlogic Infosystems
UI & UX design role with broader experience across digital products.
2014 — 2017
CapitalVia Global Research
Senior creative / UX-oriented work across high-visibility design needs.
2017 — onward
Independent / Pixelmarketo
Consulting and independent design services for multiple brands and businesses.
Adobe Certified UI/UX Designer
Adobe-certified UI/UX design professional, combining visual craft with user-centred thinking, practical prototyping and production-ready design handoff.
Tools used to move from early ideas to polished interfaces and developer handoff.
FigmaAdobe XDSketchPhotoshopIllustratorHTMLCSSZeplinWordPressInVision
Design work across teams and industries
Selected consulting engagements, portfolio projects and organizations from my design journey.
Hire a freelance product designer for your next project.
Need UI/UX, product design, website design, graphic or print design, Figma prototypes, or HTML/CSS support? I’m available for remote freelance projects, contract collaborations and full-time roles with teams around the world.